1. Energizer-Escape of the Bunny: What began as a parody of the one shot pink elephant toy ad that rival Duracell did (along with their own version of a pink bunny), would become a permit icon of Energizer. The Energizer Bunny had the big bass drum and man it packed a punch, but the Bunny had a mind of its own and left its nest of sorts. It would interrupt other commercials (that were fake to begin with) but it has been reported that real commercials were fair game. This solidify the Energizer Bunny with permeant job security. By 1993 those early campaign commercials came to an end and various plots and twists have been used with the Energizer critter (like the fake Supervolt Battery company); but that Bunny just keeps going, and going, and going, and…
2. Federal Express-Fast Paced World: This ad is what made John Moschitta Jr. a star in his own right. Moschitta plays a fast-talking CEO of some unnamed company that is mostly on their toes. They rely on FedEx to get the work do. Moschitta would do other ads for other companies and products, most notability the Micro Machines toy line. He also was featured in several sketches and promos for the TV shows of the Sesame Workshop including Sesame Street, 3-2-1 Contact, and Square One Television. His fast-talking mouth also won him the voice over role of Autobot Blur in “Transformers The Movie” and the third and fourth seasons of the original Transformers animated series. For a time, he was the fast talker according to Guinness Book of World Records. He would be beaten by Steve Woodmore in 1990. Still he had the personality and charm with his ability to speak fast.
3. American Tourister-All The Gorilla ads: OK so it was a man in a gorilla suit but as a kid he looked so real. More than Tracy in the short-lived 1975 kids show “The Ghost Busters” (no relation to the more popular 1984 movie and then some). He enjoyed wrecking suitcases even if he could not. The ad in 1980 give the reckless Gorilla a suitcase not made by American Tourister and boy he sure had fun with that one along with the AT one.
4. Isuzu-Joe Isuzu: Finally a car commercial that admits that car dealers can be such scum, but we kind of liked Joe Isuzu. In spite of the name, Joe was not Asian. He made over the top claims about the Isuzu vehicles that the producers of the ads had to run a bold disclaimer at the bottom that “He’s Lying.” I remember when he was a celebrity player on Super Password in which David Leisure (who played Joe Isuzu) was talking about how he is grateful to be on the show, but the people that normally display the passwords on the TV screen flashed a “He’s Lying” disclaimer in the font normally used to project the passwords at home. Other than Isuzu, Leisure’s steady work came in the form of Golden Girls spinoff “Empty Nest.”
5. Partnership for a Drug Free America-Fried Egg: John Roselius presented a lesser known 30 second ad. He showed a typical egg comparing it to the human brain. He then turned to a frying pan with melted butter or grease comparing it to drugs. He cracks the eggs and puts in the pan, and calls that “your brain on drugs.” The message, “drugs fry your brain.” Of course, the 10-15 second ads were better remembered with Alan Thicke (or someone that sounds like him) doing the voice over of what Roselius described. In 1997, Rachael Leigh Cook took the campaign to another level in which she destroys her own kitchen and got very passionate about what happens to a brain on drugs. In 2016 another ad appeared with the egg in the pan followed by teens confronted by people who pushes drugs on them. Just a reminder to parents to be ready to give answers about drug use. OK, Any Questions?