1. VIPs and Pretty Women tend to get seated where everyone can see them. Couples on dates and overweight businessmen, on the other hand, tend to get hidden away in the back.
2. The second-cheapest wine on the list often has the biggest markup. That’s the one customers go for (they don’t want to order the cheapest one and look, well, cheap), and the less expensive wines can regularly have a 200%-300% markup. The more expensive bottles, however, are actually a better value. If you don’t finish a bottle of wine, the leftovers may even be sold by the glass later, increasing the profit.
3. Marriage is taking place all the time. No, not that kind. Staff “marry” the partial bottles of ketchup, steak sauce, syrup etc to keep them full.